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Might as well emulate what’s working, right? Here’s how to make an effective - and search-friendly - playlist. There are some recognizable attributes shared by many playlists that Spotify serves up in their search. That way your reach extends beyond your existing fanbase. In order for YOUR playlist to grow as much as possible, you’re going to want to show up in a search on Spotify.

So understandably, Spotify doesn’t want EVERY single playlist on their platform to be publicly searchable. Every user has the ability to create multiple playlists. There are millions of playlists on Spotify.

Add songs! You can do this by searching for the song on Spotify and dragging it into your playlist in the left-hand sidebar, or by clicking the ellipses next to any track and selecting “Add to Playlist.”.

(Be considerate and don’t link to a competing streaming service.)

Add a URL to the “insert link” field linking to a pre-order page or music store.

Upload a custom image for your playlist.

Be sure to use rich keywords that mention the style of music, specific artists within the playlist, or other organizing principles for the songs contained within.

Give your playlist a name and description.

Within the Spotify app, click “(+) New Playlist.”.

highlight the music of your influences, local music scene, new discoveries, etc.īut before you put too much effort into playlisting, you’ll first want to become a verified artist on Spotify so you can display and promote your playlists right from your artist page.re-purpose your catalog in countless ways by putting old songs into fresh contexts.This is an obvious place to start building a playlist presence, since you have complete control over the song selection.Ĭreating your own playlists gives you a great way to: The more you build a presence for your songs on smaller playlists, the more chance you’ll have of getting a big playlist placement. Once your songs start seeing lots of lower-level playlist activity, Spotify’s algorithm will take notice - and THAT’s when you’re more likely to get the attention of prominent playlist curators. You want to land a song on a big Spotify playlist? It (probably) won’t happen overnight.įirst you have to build your playlist resume.